Icon legacy hospitality

ICON Legacy Hospitality is a full-service international hospitality company with a focus on the design and operation of hotels and restaurants. ICON currently owns and operates a wide range of signature hospitality assets including restaurants, hotels, bars and special event facilities. In addition to its highly successful assets, ICON reinvigorates premium properties and creates world-class destinations for owners and developers. Driven by a commitment to excellence, ICON’s approach to strategic analysis, concept development, brand positioning and asset management is tailored to each local market and executed to an international standard. Led by Hospitality industry veterans, ICON’s primary goal is to provide turnkey solutions with consistently high quality and profitable results.



Our Services


ICON is a full-service hospitality management company that operates signature restaurants, upscale hotels and special event spaces. Whether it is the operation of ICON’s own properties or managing on behalf of other owners, ICON believes that consistent guest service, attention to detail, and creating unique and memorable experiences are the keys to success.






hanif harji, ceo

Hanif Harji stands at the creative helm of ICON Legacy Hospitality. With fifteen years of experience in food and beverage spanning five continents, his commitment to the delivery of exacting detail, execution of the highest quality, and pursuit of service excellence is unparalleled. He is accurate and authentic to the last detail. Hanif Harji’s boundless energy is as much creative as it is kinetic. He has the uncanny ability of translating highly imaginative environments into vivid guest experiences across a wide range of themes and venues. Through tastes and touch, sounds and surroundings, Hanif Harji and his team distill the very best of a concept.  Hanif’s solid reputation is built around a level of detail second-to-none and an uncompromising commitment to quality. His passion has led him to collaborate with some of the leading hospitality minds and most exclusive hotel properties in the world.
Hanif Harji began his career in hospitality with the Second Cup franchise in Toronto, Canada. Over a short 5-year period he became the country’s largest multi-unit operator of Second Cup Cafes. Hanif’s trans-global style transcends the “here and now” moving beyond superficial trends to deliver timeless,
sophisticated, sexy and avant garde restaurants and bars. He is an artist with the ability to synthesize a concept or space that evokes thought and emotion. His evergrowing portfolio includes Blowfish Restaurant and Sake Bar, Kultura, Colborne Lane, Nyood, F-Stop, Weslodge, Patria, Storys and Switch. Hanif’s accomplishments have prompted such designations as “mover and shaker of Canada for 2006 and 2007”, “uber-cool restaurateur,” and “Canada’s resto-God” by the country’s leading newspapers and food publications.



Maher Murshed, president

As President of ICON Legacy Hospitality, Maher Murshed is responsible for the corporate affairs, design and construction, technology, human resource management, and in-depth training paths and support CEO with operational management for all of ICON’s current and future operations. Maher has facilitated the swift growth and development of the company’s hospitality business lines – hotel and restaurant operations, concept development, consulting, architecture/design and establishing ICON’s presence in international markets. His experience and knowledge in the construction, architecture, hospitality and education field have proven to be an invaluable resource for concept development, operational management, and organizational structure of ICON’s hospitality related ventures. In addition to his involvement in ICON, Maher Murshed is chairman of the Ascent Group – a company that owns and operates a diverse portfolio of companies in South Asia. The Ascent Group is comprised of a variety of companies which focus on education, retailing, and construction. Through these core competencies the Ascent Group has developed branches which focus on information technology, information systems, transport and logistics, training and professional development, and off-set printing. Through Maher’s direction the Ascent Group has established itself as a leader in a diverse mix of business sectors and continues to experience rapid growth and expansion. Maher continues to lead and develop both the management teams and future developments of both ICON Legacy Hospitality and the Ascent Group. He has the vision and experience to build global brands.



eric malcomson, coo

Eric Malcolmson oversees all of ICON Legacy Hospitality’s operations of third-party owned hotel and restaurant assets as well as advisory services and real estate investments. With more than 20 years of experience in all facets of hospitality development, acquisitions and operations, Eric leads all aspects of the company’s involvement with creating hotel and restaurant concepts, operating successful properties and providing turn-key hospitality advisory solutions.
Eric’s passion for creating great hotels and restaurants was fueled by an early start to his career in a number of operations roles at Mövenpick Restaurants and Four Seasons Hotels in Toronto. Having been involved with the acquisition, development and repositioning of numerous full-service hotels and resorts throughout the Americas, Middle East and Asia, Eric has developed a particular specialty in repositioning hotel assets, developing full-service hotels from concept through to opening, asset management, branding, and hotel investment/acquisition. Eric has led the development and acquisition of landmark hotels and resorts, including the Fairmont Pittsburgh, Fairmont Battery Wharf (Boston), Fairmont Mayakoba (Riviera Maya, Mexico), and Turnberry Isle Resort (Miami). Prior to joining ICON, Eric was formerly Vice President, Development for Fairmont Raffles Hotels International where he was involved in the development and acquisition of hotels throughout the Americas and the Middle East, as well as held a number of corporate finance, hotel advisory and investment sales roles at HLT Advisory Inc., PricewaterhouseCoopers and Colliers International Hotel Realty. Eric is a member of the invitation-only International Society of Hotel Consultants and is a frequent speaker at numerous industry conferences.




               STORYS BUILDING            WESLODGE SALOON             BYBLOS                          PATRIA
              11 DUNCAN ST                    480 KING ST W                      11 DUNCAN ST               478 KING ST W
              TORONTO, ON                   TORONTO, ON                      TORONTO, ON               TORONTO ON




267 Niagara Street, Suite 201
Toronto, Ontario M6J 2L7 Canada
+1 416.367.9000